Agnew's Mind He's got a long journey ahead of him.

“School Is Cool!”………………

    by Jon Hassinger

It happens every year, right around the beginning of August.....

Reminders, that on the surface are supposed to excite and "pump-up" kids for the new school year.

But the closer you look at these "hip", "fun", and "creative" reminders, that to this very day give me the feeling you get whenever you hear that old 'eee-eee-eee-eee' alarm clock sound.... the more one thing becomes extremely obvious....

Can you see it?

Oh there it is!! The lamest marketing tool in the book!
"Yes! School is coming back, and now it's time to spend all of our parents money on pencils, rulers, trapper keepers, pencil holders, folders, pens, erasers shaped like the big red dog, notepads, daily planners....PENCIL SHARPENERS!!!! And get excited about it!"

Horrible.

But what I hate about these "reminders" the most, is how it ruins a kid's summer. Now, whenever a kid sees or hears on of these lame ads, all he/she will do, is count down till doomsday. The day the summer ends, and the horrible 9-month long school year begins.

I will never ruin my kids' summer, a month short, by telling him, "it's back to school time!".

I'll explain to him/her, that September is back to school time. Companies just tell you that August is, to sell products.

Then, instead of spending my money on school supplies, I'll spend it on therapy.

This, however, would KIND-OF get me excited.....